The Collection
Designed for Days That Start at Sunrise
Our pieces are meant to be lived in—from sunrise to the last walk on the pier.
Bucket Hats
Classic coastal protection with a refined silhouette and our signature mark.
Performance Shirts
Lightweight, breathable, and sun-ready—with just enough structure to feel polished.
Coozies
Keeping your drink at the right temperature!
Navarre Beach Coastal Lifestyle Brand
Discover the Secret Behind the Coast
Best Kept Secret is a coastal lifestyle brand inspired by the quiet magic of
Navarre Beach, Florida. We celebrate the places where time slows down, the water glows
emerald, and every sunrise feels like it was made just for you.
Where Nostalgia Meets New Adventures.
From sunrise to saltwater evenings, our pieces are designed for the moments that
make Navarre Beach Florida’s Best Kept Secret.